Advertising Question

Advertising Question 

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts that you have studied 

 In the shelter advert there are certain representations that are effective in promoting the product. The adverts portray a variety of races, genders and ages. Therefore, by having a large range will appeal to all the types of audiences which will interest more people. The adverts are appealing to the target audience as they have used bright vibrant  colours that contrast with each other to catch the readers eye. By having the head line as big bold  writing is all over their faces shows that these people could be trapped behind something and will need our help to get them out. Such as, by donating for the shelter charity it could get people out of the bars (poverty).

The representations  in the advert that are constructed to promote the product is by using 3 totally different people, who the audience can Cleary see that they all are homeless but for different reasons. By having the people so close to the screen so the audience can just see their faces very personal as you can get a lot of emotions from peoples faces. Therefore, by having the close ups of their faces will shows the struggles and emotions that they are going through which can make the audience feel sorry for them which will them promote the product. Also, by having the colours black and red it could suggest blood and danger and therefore, living on the streets can be dangerous so, by having the fierce colours it encourages the audience to support the charity. 
The contact information is easy to read as it has been put in the colour white over a dark background. This could represent that by going towards the white writing and donating towards this charity it could turn the dark colours of black and red to white by having some life and light into their lives.