pre production planninpitch

 This is the logo that i have designed for fair trade clothing. This logo will be shown on my poster so the audience that the cloths are part of fair trade. I decided to make sure i show the 't' and 'f' clearly in the fair trade logo. i have made the logo stand out with the word 'fair' which looks like the word 'air'.
this will show to the audience how far their cloths will have to travel.



From my plan i decided to think about what type of lettering would fit with my logo. I repurchased different types of lettering and found one that fitted. i chose this lettering because it shows to the audience that the cloths that they are buying have been separate material and are being fixed together. Likewise, i then tried to design the logo onto the computer. i used straight lines for the logo to draw the audience in and to make it more effective.

Location:
For my location of the models i decided to link my first location/ background to travel. This is because it will link with my logo with the "air" and the map in the background. Also, i have decided to do the location linked to travel as the cloths that they will be buying have been traveled from all over the word. The first location that i will doing is in a car park, the model will be standing in front of the car to represent the different types of travel and locations.
Another location that i am going to do is a brick wall with street art on. This is because is links with my research on advertising but also goes with different types of culture and art. This will draw the reader in because of the different bright colours and the imagination. This will create a exciting and happy side to the poster which will make people buy the clothing.

I have created a brand logo which will go onto my posters. I have decided to use an outline of the world behind the text to show the audience that their cloths that they are buying have come from all over the world.