The Male Gaze Theory

   
Male gaze
In this video the main singer Jason Derulo is the only male that appears constantly with a group of women dancing around him at all time. through out the video the main singer tends to look at the audience when he has the women around him. In this video the women are wearing a tight bra and pants or something that is reviling. Also, they are sat in a line leaning on the main singer which shows the audience that women need a man to count on as its like the women are pleading for him. Jason Derulo looks up at the camera when he is surrounded by the women which shows to the audience that he is in control and that the women could be seen as an object rather than a person because there are eight women and one man which shows the power of men. In one of the scenes the women are all sat on the floor in a row and Jason Derulo is standing up in front of them looking down at the women. This could show different sides to women in a negative way as it could show that women are lower down then men as the lead singer is purposely told to look down at the women when they are on the floor.

The relationship with the singer and the audience is that there are two sides to the video as you could either be shocked and uncomfortable or it could quite interest you. The reason that the viewer could be interested by this video is that there are a lot of sexual scenes between the dances and the main singer. Also the setting of this video indicates very sexual images such as, the main scene through out the video the women are dancing in water and getting themselves wet or they are holding a lolly and making sexual references. Therefore, this video puts across very sexual thoughts towards the viewers.

As the video is for all ages, the younger generation such as children could look at this video and feel like thats how women should be seen as the men are more powerful and controlling. However, the children could see the women being confident and showing of there body's therefore think its okay for men to be above women as in the video they seem happy to be exposed all the time. Likewise, the teenagers that are watching this video could look up to the women as they are skinny, pretty and very confident, also they being watched by Jason Derulo all the time so maybe the teenagers will think that there is nothing wrong with men being overpowering as they might want a boy to be the more powerful one instead of equal. However, the older generation would watch this video and be quite disrupted. Even though there are more women then men you would think that women would be seen as the more dominant ones however, from the videos you can tell that one man has more power over five or six women and this is because, of the positions, outfits, makeup and attitude that makes the video seem uncomfortable to watch.

Likewise, at the end of the video Nicki comes on the video. It is very clear that she is confident due to her body language as she is sitting in a one seater chair with a blind fold over her eyes. However, because she is the only female singer in the video such was Jason Derulo you would think that she would have male dancers around her at all times as thats what Derulo has. Furthermore, this is not true, Nicki could be seen in a sexual element to the male audience as she is in a chair wearing little clothing and has a blind fold on which means she cant see whats happening or whats going to happen.
Although, this could be shown in a positive way as it could show that Nicki is strong and doesn't need men all around her. She could represent women as a whole and sending a message that shows women don't need men they can feel confident and powerful on there own.

From a female point of view watching this video depending on how you feel about yourself if the younger generation watched this video they could think and act like its okay for men to have all those women who look like they just do what he tells them to. Also, they could think that its okay for women to be treated in the way that the men is the more powerful one. Also, because Derulo has his attention all on the women it could show the younger generation that for you to get any attention from boys you should dress the way that the dancers dress and do sexual actions which appeals to the male group.